We conducted in-depth interviews with 5 pre-selected people. Our goal was to understand what people with anxiety disorders and panic attacks face with and how do they cope. In total we got about 6 hours of records which gave us dozens of insights.
Bad experience of working with psychologist, lack of confidence that problem can be solved.
Lack of support from loved ones, they don’t believe that problem is serious.
Huge amount of information in the Internet, but it’s hard to find well structured and evidence-based knowledges all in 1 place
A lot of war-related triggers like loud sounds, civil defence sirens, airstrikes, blackouts.
Blackouts in Ukraine affected Internet accessibility, so its not possible to find breathing exercise or technic to cope with panic attack
Totally unpredictable future and constant anxiety
2 Personas were created based on user’s interviews. First Persona is focused on coping with her own mental issues (anxiety and panic attacks), Second Persona wants to help her partner with panic attacks and cope with anxiety about future to stop postponing important life decisions.
A User Journey Map was developed for each persona to get better understanding of our user’s problems and pains. We identified several dozen problems and pain points of our users and gained many insights into possible solutions.
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We analysed 7 mobile mental health apps which we found relevant and which were mentioned by customer. Our main focus was on features, price, relevancy of information (war related triggers) and offline accessibility which is crucial for our users, suffering from blackouts.
Only 2 out of 7 apps has information relevant for people suffering from war related stress ans triggers. Our competitors don’t have Coping Cards technique which can be our advantage. Offline mode is also crucially important for Ukrainians because of blackouts. It means that Internet related features can be cut off.
We conducted 2 hours Zoom session with the whole team involved to brainstorm ideas for possible solution. As a result we generated more than 100 ideas for app features, content and tone of voice. We focused on user problems discovered during mapping and generated possible solutions for each problem.
We selected 4 main user flows to show in PoC. Below there is an example of one User flow diagram.
Based on user flows we created 70+ high fidelity wireframes.
Based on mood boards, provided by customer we created visual design. We used atomic design approach to create design system for our project. Colour scheme for the app was chosen with the approach to create emotional engagement with the user. We chose soothing and restful colours to encourage a sense of calm and create warm and welcoming vibe.
We prepared 4 user flows and created clickable prototype to present main features of the app.
If you like what you see and want to work together, get in touch!
ulyanaruban@gmail.com